old house - a house symbolizes our inner self....'where we live'. That it was your old house suggests a prior version of you, or the way you used to be.

stove - a place where you start a fire. Could be symbolizing the 'start' of your situation, or where your troubles began.

family - represents the loved ones that surround you in your waking life.

fire - Fire can be a deeply spiritual symbol representing transformation and enlightenment. On the other hand, it could represent danger, anger, passion, pain or fear.
Burning is an extreme fear for many people. It can also associated with purification. If a particular object is on fire (in this case, your house which sybolizes you) it could symbolize a fear of losing it.

"the fire spread" - suggests something has gotten 'out of hand'. Something you feel powerless to control.

blue - Blue has always something to do with intellectual and spiritual events, insights, experiences, and mental processes. Blue is a symbol of emotional contentment that we all would like to attain.  Blue also stands for intellectual goals and insight, faith, and spiritual maturity. Also the willingness to receive help from outside sources.

screamed -  expresses your natural fear,... as well as the fear of the unknown.

water - symbol of life and the life-force within all living things.

Trying to put out the fire - To dream of fighting flames, suggests that you will have to put forth your best efforts and energy if you want to be successful in reaching your goals.

uncle - A guidance figure in place of the father... also suggests a father figure if your relationship with your father is less than a happy one.

pulled into the fire - could symbolize the fear that loved ones may be 'pulled into' an undesirable situation, maybe one of your own making.

Kitchen -  a safe place. A place of family gatherings. Love, warmth, and happiness.... the heart of the house. For most people, the kitchen is a place of warmth and nourishment... could symbolize the heart of you....your spiritual center.

Seeing and speaking with deceased loved ones and friends - symbolize guidance figures. Suggesting that you may be letting wrong influences into your life, which could bring material loss if not corrected by your own actions or will power.

kids (self) - again, a prior representation of self....a return to happier, or easier times when there were no real responsibilities.
 That there were two of them (both being you as your grandad tells you) suggests the duality inside every person....one good and one bad.


Are you currently involved in negative behaviors or are knowingly making wrong (or destructive) choices?
Your subconscious mind may be warning you and at the same time encouraging you to alter those things in your life that may be hurtful and dangerous.
Are you afraid a situation in which you are involved may also 'spread' to encompass friends or family?

If this is the case, you probably know the 'source' or beginning of your trouble/situation. It's up to you to do the right thing.

I hope I've helped in some way.
Best wishes!

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 Reprinted from 586350 at 00:18 on September 7, 2010 Reading (loading. ..) Comments (0) Category: Personal Diary  channel battle a long time. On the one hand, changes in economic form large segment of the market led to the formation, in addition to induce a large number of companies to follow up a huge market, the product enables enterprises to accelerate the change of product life cycles are getting off threatening the survival of the enterprise; the other hand, sales oriented business model allows companies in the consumer products to the process must be strengthened with the close of the market and timing; Moreover, the current operation of the domestic market economy can not achieve the production and marketing in Europe and America and other developed countries and stripping the maturity of the legal system, also makes the circulation disorder and ruthless competition. Coke's \Many enterprises on the \Large number of SMEs is weak brand building, lack of internal management, in the \also what policies,la gear shoes light, what kind of promotion you do engage in what I promote, looking at a problem with your distributors to pry me; or, simply seek large, what kind of big brand are you doing I looking for you, as long as you do I will meet my (or disguised to meet) your needs. But the actual operation is always \Looking back a large number of channel model and strategy, found that success often are not the same, to consider all reasonable, Direct, agents, joint sales, channel complex, joint-stock company, intensive distribution, franchising is often ... a reference to no agreement. So, what kind of channel model is suitable for the enterprise itself? The design of small and medium enterprise channels in the end what principles should be followed? Channel system in the end how to create?
 (a) understand the operation of the error
 channels to find out what channel is the channel system for the enterprise itself, we must first correct and scientific knowledge of the channel model than the self-built networks
 Good use of intermediaries? 2
 the number of middlemen as possible? 2
 channels as long as possible? 2
 more extensive network coverage is better? 2
 strength of the better brokers? 2
 find a good dealer, I have no problem in sales? 2
 channel cooperation is only temporary? 2
 channel conflict harmful to profits, it should be eradicated? 2
 more preferential policies the better channel? 2
 channels, once completed, can be a high pillow? 2
 channel development and application of the operation of a system must be closely linked with the market changes, and lack of purposeful and system design,la gear shoe, promotion and management, the independent operation of any kind are unscientific, but also the market for a long time can not be tolerant.
 
 (b) of the channel design and development of the basic principles of
 close to the terminal (the terminal allows you to make up the fastest arrival) 2
 effective coverage (be sure you take care of the market) 2
 intensive (perseverance to every network) 2
 quick access (at the right time to seize the opponent's network resources) 2
 equal opportunity (win-win is the long-term) 2
 selected of (dealers do any of the products are on purpose) 2
 money to spend in the local (white for no one really appreciate the cost) 2
 to acknowledge your sources (approved product, approved enterprises, accreditation people) 2
 master to (the right is the science) 2
 did not talk about things that can not be the only people who can not do (no one did not want to do things, carefully handling every possible differences) 2
 (c) of the channel design approach
 1, designed from the perspective of the product channels:
 2 unit value: the smaller the unit value, the longer the path, the network more dense, requiring more distribution to convenience for the principle, the more important the role of intermediaries; unit value of the greater requirements of the shorter path, should adopt a \
 size and weight: logistics cost savings and conservation from the point of view, size and weight, the more short-channel structure should be taken. 2
 popular products: high frequency of popular products purchased, should be intensively and take the convenient route; expensive bulky goods, should be chosen high-profile retailers and Monopoly. 2
 special products: special products, high technology and service requirements, such as after taking the first order mode of production, should choose a short channel; The generic products, by means of the power brokers,la lights shoes, the effect is better. 2
 2, designed from the perspective of market channels:
 market capacity: capacity of the regional market, extensive distribution, large area coverage and distribution diversification. 2
 market concentration: market density areas should be focused on marketing,la gear sneakers, network should be fine in order to gain market share as the main starting point; decentralized markets, the help of brokers at more. 2
 2 market maturity: put on quickly, coupled with its marketing power thin, mainly relies on middlemen to open the market; into the growth stage, should cultivate their own marketing network; into maturity, mainly rely on their own network, wide distribution; recession should be around the net for quick detachment.
 Location: in developed areas and underdeveloped areas, towns and villages, the central area and suburbs, cultural district and business district, the requirements of the channel 2
 consumer groups are different: the mass consumer groups, the channel is more complicated structure composed of longer; professional users, the short path is appropriate, mainly in technical support and after-sales service. 2
 buying habits: channel designed to reflect the \2
 3, from the perspective of the design competition channels:
 competitor analysis analyzes the following items:
 competitor's channel strategy (direct sales, the total distribution, exclusive distribution, intensive distribution,gear shoes, exclusive agency, franchise business or other); 2
 channel competitors strategic intentions (increase sales, increase market share and dominate the market and create a momentum, or other); 2
 channel strengths and weaknesses of competitors (the existence of their own learning Advantages? for attacking the existence of the weak links and gaps, for example, whether the close partnership and other); 2
 competitors radiation distribution channel structure and product areas; the possibility and intensity of the other counter. 2
 (d) type of channel conflict
 1, channels of different brands of the same struggle:
 have different brands on the channel are important to manufacturers, have high aspirations for the purpose as soon as possible to enter the market; 2
 manufacturers to compete for the same channel, will promise more favorable terms than the other to attract brokers; 2
 conflict between upstream suppliers to maximize the benefits for the broker to provide the space, so that the middle Business is more favorable bargaining position; 2
 brokers may also agent for many brands, but the reality is often very difficult to make all the brand manufacturers are satisfied; 2
 two different broker dealer or distributor of a competition for business may also cause a conflict between 2
 2, the same brand channel internal conflict:
 manufacturers to develop a certain target market, brokers will be in the target market Daxing \compete for more market share, more rebates for manufacturers and policy; 2
 2 cause of the conflict most of the target market, manufacturers do not make rational planning of the number of middlemen, so brokers in the region increased, resulting in the phenomenon of mutual strife ; also be vendors selling the existing capacity of intermediaries are not satisfied, the implementation of open-door policy, intends to turn on the water, to increase the channel activity; or the manufacturers within the region brokers desire to \R & D center and cheap shipping
 region is the most common way of conflict. 2
 3, the upstream and downstream channel conflict:
 many brokers from their own interests, to take a combination of direct sales and distribution methods, the inevitable competition for customers from the downstream distributors, dampen the enthusiasm of the downstream channel; 2
 strength enhanced downstream distributors, not willing to present the hierarchy, I hope a higher level, the challenges to the upstream channel; 2
 to two dealers who supply channel upstream and downstream is the core of the conflict. The needs of manufacturers for product promotion, may be over a dealer directly supply to the secondary dealers, so that the upstream and downstream channels generated barrier. 2
 e) Construction of the channel network
 small and medium enterprises should establish, expand and improve their own marketing network, the network's affiliates to create a life and death as a strategic task.
 point, line, surface: the basic elements of network marketing channel network
 essence, that is, through the rational design of enterprise network, network cable and the three basic elements of the mesh, so the logistics, capital flow,gear uk, information flow, Promotional stream flow in the marketing activities and negotiations between different actors and effective organization and running smoothly.
 layout outlets 2
 channel network layout is the design and development of manufacturers the most basic work, because the network is often played by \Network layout of the main considerations to set the breadth of network, density and specific location, the basic requirements are: wide distribution, the maximum close to the consumers. 2
 
 clear cable network cable network and the network is, network with manufacturers, outlets and consumers, and intermediaries between the network connection, the participants reflected the marketing activities of the trajectory.
 expanded mesh mesh 2
 also known as market coverage, referring to network, network cable covered market breadth. Marketing network market coverage, is conducive to manufacturers to maximize the reach consumers and increase market share and expand sales and increase visibility.
 
 (f) detailed operational objectives
 channels must be designed small and medium enterprises are businesses want to reach the target as the center, there is no clear goal-oriented, channel building will be at a loss and can not really channels play its due role. Channel objectives are often entrusted with the function of channels is expected designer channels, and embodies the strategic intent of the designer channel. Multi-channel design has the following aims:
 smooth operation of the channel: is the most basic functions, more appropriate channel for direct marketing or short. 2
 increase sales traffic: the pursuit of distribution rate, wide distribution, multiple times. 2
 consumers to buy convenience: consumers should be close to the greatest extent possible, extensive distribution, flexible operation. 2
 enterprises to open up the market: general more dependent on distributors, agents, until after a firm foothold, and then set up their own network to increase market share 2
: channel maintenance is essential. 2
 expand brand awareness: to strive for and maintain customer trust and brand loyalty. 2
 channel construction economy: the channel to consider construction costs, fine costs, replacement costs and benefits. 2
 increase market coverage and density: number of distribution and intensive distribution. 2
 strengthening channel control, etc. 2
 many small and medium enterprises in the upheaval and rapid changes, the channel should always be built around the ever-changing market environment and adjust the network structure, and continuously strengthen the channels based on the competition the overall operation of a solid enterprise level, to continually improve the management, experience, execution and brand appeal to fight and control channels, such as the initiative